Sales and Marketing Coordinator-II

Peachtree Corners, GA
Full Time
Mid Level
Sales and Marketing Coordinator-II

Salaried position-FT/In office
  • Execute and/or participate in all Sales Administration functions for the Division as delegated by the V.P. of Sales and Marketing.
  • Uphold a high level of organization.
  • Represent McKinley Homes in a professional manner and be knowledgeable of all McKinley Homes communities.
  • Act as a liaison between division initiatives and neighborhood level functions.
  • Demonstrate an understanding and excitement regarding McKinley Homes outlook. This includes the opportunity to be a part of a team that is building a strong foundation of values and culture, and the ambition to grow the company into greatness.
     
Job Starts Responsibilities and Duties
  • Report and track monthly sales, traffic, conversions, and analytics
  • Price sheet updates/Sales Force updates
  • Attend and participate in all sales meetings with agents
  • Community Liaison for on-site sales agents
  • Verify website floor plans, site maps, pricing are correct
  • Analyze and report on traffic and sales trends to determine any needed marketing changes to maximize sales and margin results
  • Follow the McKinley Homes BCTM process (Bringing Communities to Market) regarding community visioning, market research, buyer profiles, product development, sales center/model development, collateral materials, advertising plan and grand opening
  • Oversee the opening and closing of sales centers and model homes
  • Ordering signage and Flag replacements for existing communities.
  • Grand Opening support, set up (sales center set-up/installs/trash service/ price sheets/signage /supplies/community start-up sheet/final plat to marketing with model, parking, mailbox kiosk marked)
  • Involved in Competitive Market Analysis (CMAs) for new communities and land acquisitions
  • Assist in marketing and advertising plans for all new and existing communities
  • Travel to community sites in the Greater Atlanta area in a rotation as required
  • Oversee signage strategy including locations, layout and execution
  • Oversees/verifies all production of sales brochure material
  • Reviews model home merchandising, including Sales Center set up
  • Oversee grand openings and special events for communities and promotions
  • Lead the process for new community set-ups to ensure that the Division hits critical milestones, including target opening dates.
  • Stays current on industry trends by attending seminars, reading industry periodicals, talking with consultants and staying involved with industry associations and events
  • Work with other departments with updating changes as they occur.
  • Other responsibilities as assigned by the V.P. of Sales/ Marketing

What you bring
  • Microsoft suite experienced. Proficiency in Excel/TEAMS
  • Homebuilding, real estate or land development strongly preferred
  • Experience in all aspects of developing and maintaining marketing communication and strategies to meet organizational objectives
  • An understanding of social media technologies and effective strategies
  • Strong knowledge of social media dashboards and google analytics, Zonda, Zillow, MLS, backend content/keywords
  • Ability to multi-task, recognize deadlines and prioritize workload in a fast-paced environment
  • Willing and able to travel the greater Atlanta area to visits sites/communities
  • Must be highly organized and motivated self-starter with strong interpersonal and communication skills who thrives on working in a fast-paced team environment
  • Assist the VP of Sales and Marketing with different projects
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